LORNA JANE DOESN’T JUST MAKE ACTIVEWEAR. SHE INVENTED IT.
We all know the term Activewear. It's been used to describe the global phenomenon of fashionable workout wear that has transcended from gym and yoga studios to everyday life and for every occasion. From travel to shopping, from day to night - Activewear is now truly everywhere.
You would know that Lorna Jane Clarkson is the most awarded Fashion Designer of Activewear. But what you may NOT know is that she was also the first to coin the term over twenty-five years ago.
Frustrated by the dull and uninspiring range of Activewear available for women, she took matters into her own hands and started sewing her own outfits while working as a fitness instructor in North Queensland (Australia). Her designs quickly gained a following, with the women in her classes placing orders upon orders for her custom-made pieces.
After quitting her day job as a dental therapist and moving back to Brisbane, Lorna began designing full-time. Demand increased and she launched the labels first retail store in 1990 in Brisbane's CBD, with her husband Bill Clarkson by her side.
As word quickly spread about Lorna's feminine and functional designs, her sisterhood grew with new stores opening across Australia and its first ever store in the United States in 2012.
"Our customers are the culture and essence of our brand and their loyalty has always been incredibly special to me. When people wear Lorna Jane they are telling the world they want to be fitter, healthier and live a more inspirational life."
Now celebrated as an icon of Australian fashion, Lorna lives and breathes her brand's values. Her role sees her overseeing the creative direction of her company, directing entire collections and marketing campaigns and paving the way to Active Living through the daily practice of Move Nourish Believe.